SPI Power Incorporated officially unveiled its new company logo on 16 January 2025 in a well-attended event led by SPI President and CEO Dirk Sohns.
The rebranding signifies a pivotal moment for the company as it strengthens its alignment with the Aboitiz Power family and renews its commitment to operational excellence, sustainability, and community empowerment.
In his address, President Sohns highlighted the importance of the rebranding initiative. “This logo is not just a change in visual identity but a reflection of our commitment to a future built on innovation and shared values,” he said.
Dr. Carsten Evers, Power Plant Manager, underscored the operational strengths that SPI Power Incorporated has consistently demonstrated. “Our new identity reinforces our unwavering focus on efficiency, reliability, and responsibility, which remain the hallmarks of our operations,” he stated.
Chief Commercial Officer Ron Alcala emphasized the significance of the company’s integration within the Aboitiz Power network. “I’m glad that we are aligned, not just in our goals but in the values that drive us forward. This rebranding symbolizes our unity and shared purpose,” he noted.
Jerome Soldevilla, COMREL Manager, shared a brief journey through the company’s brand evolution.
“We began as State Power Development Corporation (SPDC), transitioned to STEAG State Power Incorporated, and now we embrace a new chapter as SPI Power Incorporated. Each transformation has brought us closer to fulfilling our mission of empowering lives and communities,” he said.
The event included an interactive session where employees shared their excitement about the company’s new visual identity. Many expressed pride in the company’s forward-looking approach and its alignment with industry trends and global standards.
The unveiling of the logo serves as a tangible reminder of the company’s growth and evolution over the years. It is a call to action for employees and stakeholders to continue striving for excellence and innovation while embracing the values that have defined SPI Power’s legacy. The new logo embodies the company’s forward momentum and its unwavering commitment to providing power with purpose.
With this milestone, SPI Power Incorporated reaffirms its position as a key player in the energy sector, poised to meet future challenges and opportunities.
The unveiling is not just a celebration of a new visual identity—it is a commitment to advancing the company’s mission and vision in the years ahead.
